Compare the Glasgow 2014 logo to...
...to London 2012 and ask yourself... which one works?
I prefer the Glasgow 2014... and love how Marque Creative have built it up:
Genius... in my opinion... and something that will last. View the presentation for more. I love their use of an elegant capitalised sans serif font too.
I don't know the story behind the London 2012 logo... and don't want to hate on it but it will be remembered... for being awful.
Tx
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