noWHERE

Had an idea for the name of my visionary coffeehouse experience while studying today... I thought noWHERE was pretty cool...

I liked the idea of noWHERE - NOWhere in that before you arrive its "nowhere" but when you get there it becomes "NOW HERE"

...and the take away will be called noWHERE-2-go

I like it... What do you think???

PS - I know Nigo has a chain of a bathing ape stores in Japan called "nowhere" but I really doubt folk will get confused... although I would love to meet someone who has been to "nowhere" in Tokyo!