"We're the kids in America..."

My previous post mentioned my mate who works in Rockstar North... We'll it got me thinking about GTA and Rockstar North, and I have to say their attention to detail is so good. I'm listening to the New Wave CD from the Vice City boxset. They complied music from various genres from the 80s for the "in game" radio shows and then released them as actual CDs. I love the New Wave one - with "Kids in America", "Atomic" and "Gold" as stand out tracks. I really dig the DJ "banter" about men wearing make up as well... or CDs and LAZERS... really funny.

The GTA games get so much bad press but I think its the gamers who should get the bad press - you can actually do good within the games like driving an Ambulance and stuff... but that isn't as much fun as stealing and killing... They are a reflection of our society and we blame GTA for being evil - the game (and it is only a game) is a mirror to our own souls. If you don't like it, don't play it! If you are a parent, give them your time rather than a game your kids are too young to play. Don't blame Rockstar - they are only supplying a demand from an older age group.

Anyway... rant over... I was saying they have a fantastic attention to detail: My mate gets some fab freebies. T shirts, jackets, even dominos... He is generous and I always do well. Their internal branding is so good - they have a corporate uniform (although its not termed that...) that is really well sourced and designed. Imagine wanting to wear your work clothes or show off the company you work for... previously this was the domanin of fat golfers proudly wearing their company polos on the course.

I am certainly envious... I want out of my work duds the second I can...